Communities, countries, groups, tribes and companies have their own unique cultures. Culture is one of the few things in life you cannot physically hold in your hand or easily identify with your eyes. Culture is an unseen force that guides and influences purpose to people, people to organizations and organizations to the world.
Culture is like a nuanced undertow in the ocean, a current that flows below the surface ultimately impacting how things move, grow, and appear to the world and your people. Culture is the energy that manifests into interactions. It’s these interactions that fuel the productivity, innovation, connection and ultimately success. There is no one best culture; rather their is best culture for your people to achieve a desired outcome for your business, your team, and your customers.